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E-Commerce and Convergence: A Guide to the Law of Digital Media, 4th edition

E-Commerce and Convergence: A Guide to the Law of Digital Media, 4th edition
Only £125.00
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Paperback - ISBN 978184592452 2 / 9781845924522 - £125.00 VAT Free
E-Commerce and Convergence: A Guide to the Law of Digital Media, 4th edition

General editor Mike Butler, Hammonds LLP

"...the team, which includes the ever-insightful Chris McLeod, has done an admirable job. Well done!  IPKAT blog, April 2011

Click here to download a free sample chapter

E-commerce and Convergence: A Guide to the Law of Digital Media recognises that electronic convergence – the coming together of the internet, broadcasting and content – has at last arrived. This book is the first text of its kind to bring together the disparate laws relating to digital content and online commercial activity. It explains the laws relating to issues as diverse as user generated content, video-on-demand, cookies and paid for searching.

The book is a practical guide aimed at both commercial executives and in-house counsel. It highlights issues not always immediately familiar to those who work with digital content including in particular laws relating to data. However, it is also a useful guide for any business starting or growing its on-line presence, especially with chapters relating to on-line contracting and branding.

Mike Butler is head of Squire Sanders Hammonds new media team. He was previously in-house counsel at Sun Microsystems. He has spent the last 17 years practising technology, data and intellectual property law. He has advised on issues ranging from the establishment of a TV and UGC channel on a mobile network to advising on the data issues arising from the MP’s expenses scandal.

Bibliographic detail

ISBN/ISSN: 978 1 84592 452 2
Publication Date: Dec-10
Format: Hardback
Availability: In Print
List price: £125

Contents

Chapter 1 Technology Convergence
Chapter 2 Digital Rights
Chapter 3 Brands
Chapter 4 Data
Chapter 5 Digital Marketing
Chapter 6 User Generated Content and Social Media
Chapter 7 and 8 AVMS Directive and Video-on-Demand
Chapter 9 Contract
Chapter 10 Jurisdiction

  • Reviews

There was once a law firm called Hammonds, but now we have learned to call it Squire Sanders Hammonds: that's the name on the cover of E-Commerce and Convergence: A Guide to the Law of Digital Media, the 4th edition of which has recently been published by Bloomsbury Professional under the general editorship of Mike Butler, who heads the firm's media team. As a former in-houser at what used to be Sun Microsystems (now Oracle), he must know a few things about the topic -- particularly the convergence bits of it which, while often exhilarating for consumers and exciting for salesmen, can be a real pain for others. Just imagine how you'd feel, as a car manufacturer, if a maker of fridges came up with a new model that cruised at a comfortably 120 kph on the local Autobahn. That's the sort of thing makers of phones, cameras, computers, printers, scanners, televisions and more besides have had to worry about...

The book is a practical guide aimed at both commercial executives and in-house counsel. It highlights issues not always immediately familiar to those who work with digital content including in particular laws relating to data. However, it is also a useful guide for any business starting or growing its on-line presence, especially with chapters relating to on-line contracting and branding.

With thick paper plenty of charts and things, plus a useful glossary, you can actually get through this book much more quickly than the subject matter suggests. The text-in-boxes bits are sometimes too long to be elegant, since boxes in this Kat's opinion should never be allowed to stray over a page-turn. However the team, which includes the ever-insightful Chris McLeod, has done an admirable job. Well done!

Jeremy Phillips, IPKAT blog, 14 April 2011

 



 
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