Advertising Law and Regulation 2nd Edition

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Paperback - ISBN 978 1 84592 451 5 / 9781845924515 - £125.00 VAT Free

Advertising Law and Regulation 2/ed

Giles Crown, Oliver Bray and Rupert Earle

"This title represents not only a great deal of diligent research and writing but also a remarkable monument to collaboration between three authors/editors...this is an excellent work of reference and the many souls who contributed to it should be thanked for their effort" Jeremy Phillips, IPKat Blog, February 2011

"...an encyclopaedia of advertising law and regulation, and will be of great use to anyone involved in the advertising and marketing industries." Media Lawyer, March 2011

"The structure of the various chapters is such as to provide an essential and yet thorough overview of both substantial and procedural implications relating to specific areas...Advertising Law and Regulation is in fact a compass aimed at providing practitioners and admen with the coordinates necessary to safely navigate the tumultuous sea of advertising law." Journal of IP Law & Practice, 2011

"The thoroughness of this review of the law relating to advertising is demonstrated by the large number of the lawyers who have contributed to the work... A second edition has been long in the coming but worth the wait." Business Law Review, May 2011

"The authors are to be congratulated on a first rate piece of work. I hope it gets the recognition it deserves." Business Law Review, May 2011

"... Advertising Law and Regulation gives a comprehensive overview of the laws and regulations (including case law) on advertising in Great Britain...A foreign lawyer might also find this book useful as the authors create a good analytical structure to explore advertising law in any other country. This is where I find the book particularly fascinating." Journal of Business Law, 2011

"Advertising Law and Regulation is an achievement. It brings together the myriad of rules regulating advertising practices into one single, well written volume... the book deserves to be praised." Communications Law,Vol 16, No. 3, 2011

This invaluable guide focuses specifically on advertising law and the myriad rules controlling the advertising industry. It covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema. The new second edition takes on a more practical and user-friendly structure, with updated and expanded coverage of contract law, breach of confidence, copyright and data protection.

Bibliographic detail

ISBN: 978 1 84592 451 5
Publication Date: Nov-10
Format: Hardback
Availability: In Print

List price: £125

Part 1 General Legal Areas:
Consumer protection; Defamation; Malicious falsehood; Trade marks; Passing off; Comparative advertising; Contract law; Deceit and misrepresentation; Breach of Confidence; Privacy; Data protection; Copyright and moral rights; European law; Discrimination; Obscenity, indecency, religious and racial hatred; Contempt of court; Prize draws, competitions and lotteries; Advertising of gambling; Digital marketing and advertising

Part 2 Specific Advertising Rules:
Accountants; Actuaries; Alcohol; Ambush marketing; Animals and birds; Architects; Aviation; Branded content; British Broadcasting Corporation; Care homes; Charities; Children

Reviews

Equally purple in its cover colour is the second edition of Advertising Law and Regulation, edited by Giles Crown, Oliver Bray and Rupert Earle. Published by Bloomsbury Professional, this title represents not only a great deal of diligent research and writing but also a remarkable monument to collaboration between three authors/editors each of whom is a partner in a different firm. Giles Crown heads the Media, Brands & Technology practice at Lewis Silkin LLP, while Oliver Bray and Rupert Earle are partners in Reynolds Porter Chamberlain LLP and Bates Wells & Braithwaite LLP respectively. The book's tripartite structure reflects this: Oliver Bray leads his firm's team in tackling what are termed "General Legal Areas" -- essentially those areas of law which affect advertising while not being specifically aimed at it; Giles Crown's squad of Lewis-Silkinites and friends (mainly barristers) then tackle legal rules that are firmly fixed on to advertising. Rupert Earle, bravely writing without a team behind him, then addresses the one subject ('Regulatory bodies') which most annoys this reviewer -- partly because much of it is so amorphous and wishy-washy and partly because it draws on areas like judicial review which seem to have been largely invented after he studied law and which therefore seem more threatening to him than they might to a legal neophyte. This third section is however impressive in its lucidity of exposition, despite the somewhat unappealing nature of some of its content.

The publisher's web-blurb is surprisingly modest for a book of these dimensions...It could have mentioned one of the book's selling-points, which is the handy outlines of the structure of advertising regulation in over twenty other jurisdictions. As marketing continues to become more globalised, the need to check advertising against a plethora of national considerations will only increase. Another selling point is the bringing together of over 50 pages-worth of laws, codes and practices concerning the advertising of foods, drinks and products containing health claims, an area of law which really show the cumulative effects of decades of ad-hoc legislation and regulation. A third is the treatment of prize draws, lotteries and competitions -- one of those areas in which it would be good if the public as well as business knew a little more about what is permitted and what is not.

In conclusion, this is an excellent work of reference and the many souls who contributed to it should be thanked for their effort.

Jeremy Phillips, IPKat Blog, February 2011

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Advertising Law and Regulation 2nd Edition

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