Promotional Marketing Law

A Practical Guide

Promotional Marketing Law cover

Promotional Marketing Law

A Practical Guide


Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and marketing professionals, this book is based on many years of practical experience on the part of the author.

Table of Contents

Introduction to the legal and self-regulatory controls on sales promotion and direct marketing
The self-regulatory controls examined
Contractual issues and distance selling
Prize Promotions
Data protection issues
Intellectual property
Price promotions and price claims
Free and extra value incentives
Miscellaneous legal issues
European issues
Promotional marketing administration checklist

Product details

Published 28 Feb 2011
Format Paperback
Edition 6th
Extent 314
ISBN 9781847667397
Imprint Bloomsbury Professional
Dimensions 216 x 138 mm
Publisher Bloomsbury Publishing

About the contributors


Philip Circus

Philip Circus has been extensively involved in the…