Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and marketing professionals, this book is based on many years of practical experience on the part of the author.
Read an extract of Promotional Marketing Law
Table of Contents
Introduction to the legal and self-regulatory controls on sales promotion and direct marketing The self-regulatory controls examined Contractual issues and distance selling Prize Promotions Data protection issues Intellectual property Price promotions and price claims Free and extra value incentives Bribery Miscellaneous legal issues European issues Promotional marketing administration checklist