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The Law of Comparative Advertising

Directive 97/55/EC in the United Kingdom and Germany

By: Ansgar Ohly, Michael Spence
Media of The Law of Comparative Advertising
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Published: 01-01-2000
Format: Hardback
Edition: 1st
Extent: 144
ISBN: 9781841131177
Imprint: Hart Publishing
Dimensions: 216 x 138 mm
RRP: £80.00
Online price : £72.00
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About The Law of Comparative Advertising

This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English).

The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as

Table Of Contents

Chapter 1 Introduction
Chapter 2 Comparative Advertising in the United Kingdom
Chapter 3 Comparative Advertising in Germany
Chapter 4 The History, Scope and Exclusivity of the Directive
Chapter 5 The Substance of the Directive
Chapter 6 The Implementation of the Directive
Chapter 7 The Way Forward

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