“This is a lively and intelligent book. By drawing from a wide range of sources, including legal texts, case law, marketing studies, economic theory and histories of trade marks, he places trade marks and the relevant law within a broad perspective and offers a refreshingly nuanced account of the subject.” – Jennifer Davis,
Cambridge Law Journal
“Pickerings book is a significant contribution to intellectual property jurisprudence and a powerful corrective to the notion that theory has only a limited role to play in this area of the law.” – Michael Blakeney,
European Intellectual Property Review