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Privacy Statement & Cookies Policy

Bloomsbury Professional Ltd Privacy Policy

Collection and use of personal information about customers

We collect and use information on our customers to process and fulfill orders and subscriptions, process payments, and to communicate with you about your account, products, services and offers that are likely to be of interest to you, and to update our records. We may use the contact details provided by you (such as your name, job title, telephone and fax number and your e-mail and postal addresses) to keep you informed about relevant new books and information services that we think will be of interest to you, either by post, phone or e-mail.

Cookies

Cookie Name

Publisher

Period active for

Used for

Third Party

ASP.NET_SessionId

 

MCS Platform .net

Session - Cookie will expire at the end of the session

This means the cookie is destroyed each time you close your browser.

This cookie contains the user's session ID.

N

MCS2_CartID

 

MCS Platform

30 days.

This allows you to return to the site and resume shopping.

This is a unique id linking your web browser visit to the site to items you may add to the basket. The items you add to the basket are stored in a database on the server.

N

MCS2_Test

 

MCS Platform

20 mins

Used to test if cookies are enabled.

 

 

N

MCS2_BP

 

MCS Platform

Session

When the user logs in a cookie is created for them. This is encrypted and holds the customer id and role.

N

MCS2_FullName

 

MCS Platform

Session

An additional cookie is created with the login – it holds the user full name.

N

AuthToken

MCS Platform

Session

An additional cookie is created with the login - If user linked to an Immediate Media Company magazine platform – user id for that.

N

MCS2_AFFILIATEID

 

MCS Platform

Session

Affiliate tracking id – affiliate id

 

N

MCS2_B2B

 

MCS Platform

Session

Business to business tracking  id – company id

 

N

MCS2_RVPID

MCS Platform

30 mins

Hold detail to enable the recently viewed products feature

N

MCS2_RID

 

MCS Platform

1 year

Holds referrer ID if referred

N

MCS2_RID_NEW

 

MCS Platform

1 year

Tracks when a visitor has been sent to the site via a new referrer

N

MCS2_WishListID

MCS Platform

30 mins

Wishlist tracking id

N

MCS2_Style

 

MCS Platform

Session

Additional style sheet use on site.

 

N

__utma

 

Google Analytics

 

 

See 1.1.1 The Google Analytics Cookies (below)

 

Y

__utmb

 

Google Analytics

 

See 1.1.1 The Google Analytics Cookies (below)

 

Y

__utmc

 

Google Analytics

 

See 1.1.1 The Google Analytics Cookies (below)

 

Y

__utmz

 

Google Analytics

 

See 1.1.1 The Google Analytics Cookies (below)

 

Y

 

1.1.1       The Google Analytics Cookies

When someone visits a website that is properly coded with Google Analytics Tracking Code, that website sets four first-party cookies on the visitor’s computer automatically.

What’s a “First-Party Cookie”?
A “first-party cookie” is a cookie that is set by that same website. This term exists because there are also “third-party cookies”, which are cookies that are set by other third party websites (you don’t even need to visit that third party website to have a cookie set – don’t worry, Google Analytics ONLY uses first-party cookies).

What Are These Four Cookies?
Well, there can be up to five different cookies that a website with Google Analytics tracking code sets on your computer. However, four of them are automatically set, while the fifth one is an optional cookie. Let’s take a look at each one.

Cookie

Description

__utma

This cookie is what’s called a “persistent” cookie, as in, it never expires (technically, it does expire…in the year 2038…but for the sake of explanation, let’s pretend that it never expires, ever). This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase.

__utmb

__utmc

The B and C cookies work together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when a visitor enters a site, while __utmc takes a timestamp of the exact moment in time when a visitor leaves a site. __utmb expires at the end of the session. __utmc waits 30 minutes, and then it expires. __utmc has no way of knowing when a user closes their browser or leaves a website, so it waits 30 minutes for another pageview to happen, and if it doesn’t, it expires.

__utmz

__utmz keeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website. It expires in 15,768,000 seconds – or, in 6 months. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit for a Goal Conversion or an Ecommerce Transaction. __utmz also lets you edit its length with a simple customization to the Google Analytics Tracking code.

The __utmv Cookie
If you are making use of the user-defined report in Google Analytics, and have coded something on your site for some custom segmentation, the __utmv cookie gets set on the person’s computer, so that Google Analytics knows how to classify that visitor. The __utmv cookie is also a persistent, lifetime cookie.

Voluntary information

We may ask you for further information such as your areas of professional interest and the size of your company. This information will be held and used by us to further improve the way we keep you informed of relevant new books and information services, and to target your needs more effectively.

Third parties

We do not sell, trade or rent your e-mail contact address to any third parties. We may on occasion, pass on your postal details to trustworthy third parties to provide you with information about their services and products.

Your choices

You can opt out of any product offer related communications at any time by contacting our Customer Care team on 01444 416119, faxing us on 01444 440426, e-mailing us at customerservices@bloomsburyprofessional.com or writing to us at Bloomsbury Professional Ltd, Maxwelton House, 41/43 Boltro Rd, Haywards Heath, West Sussex, RH16 1BJ

Changes to this policy

Any changes to this privacy policy will be posted here.

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