This widely-respected book remains the authoritative reference on the subject for solicitors and barristers, in-house lawyers in advertising agencies, trade associations and more. It covers all aspects of the law as it affects advertising – from environmental claims, elections, and influencer marketing, to data protection and copywriting laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising, and there are sections given to the specific issues affecting platforms or channels, including digital advertising and its intermediaries.

Given the ever-evolving nature of media channels and how we consume content – alongside changes to consumer laws in the wake of the UK's departure from the European Union – this extensively revised 3rd edition is timely. It brings together in one convenient and easy to navigate volume, all the myriad laws and regulations touching on advertising in the UK.

Table of Contents

PART 1 Regulatory bodies and how they regulate
1 Introduction
2 Regulatory structure for non-broadcast advertising
3 Regulatory structure for broadcast advertising
4 Regulatory structure for on-demand programme service and video-sharing platform advertising: CAP/ASA and Ofcom
5 Remit: What advertising do the CAP and BCAP Codes cover?
6 Enforcement of Codes: Complaint investigations and projects
7 CAP and BCAP Code rules and ASA/ASAB rulings: Guiding principles and criteria
8 CAP/BCAP Codes and ASA/ASAB rulings: general rules
9 CAP/BCAP Code rules and ASA/ASAB rulings: specific categories
10 Targeting and scheduling of advertising
11Copy advice and clearance
12 Ofcom
13 Competition and Markets Authority
14 Trading Standards
15 Specialist regulatory bodies
16 Challenging regulatory decisions and restrictions
PART 2 Key legal areas
17 Consumer protection
18 Defamation
19 Malicious falsehood
20 Trade marks
21 Passing off
22 Contract law
23 Deceit and misrepresentation
24 Breach of confidence
25 Privacy
26 Data protection
27 Copyright and moral rights
28 Discrimination
29 Obscenity, indecency, religious and racial hatred
30 Contempt of court
31 Prize draws, competitions and lotteries
PART 3 Specific advertising platforms and techniques
32 Digital advertising and intermediaries
33 Identification of advertisers
34 Influencer marketing
35 Outdoor and ambient advertising
36 Comparative advertising
37 Cinema advertising
PART 4 Specific advertising sector rules
38 Accountants
39 Actuaries
40 Alcohol
41 Ambush marketing
42 Animals and birds
43 Architects
44 Aviation
45 British Broadcasting Corporation
46 Care homes
47 Charities
48 Children
49 Contraceptives, pregnancy and sanitary protection
50 Cosmetics, beauty and slimming
51 Currency and postage stamps
52 Dating agencies
53 Diseases, epidemics and pandemics
54 Elections
55 Employment and business opportunities, including pyramid schemes
56 Energy
57 Environment and green claims
58 Financial services, including consumer credit
59 Flags
60 Food and drink
61 Gambling
62 Hallmarks
63 Holidays
64 Housing
65 Human organs
66 Legal professionals
67 Licensed conveyancers
68 Lucky charms and clairvoyants
69 Massage establishments
70 Medical and veterinary professionals
71 Medicines
72 Motoring
73 Offensive weapons
74 Opticians
75 Organic products
76 Pesticides and biocides
77 Political and cause advertising
78 Public telephones
79 The Red Cross
80 Religious advertising
81 Royalty
82 Smoking and tobacco
83 Sponsorship and sports marketing
84 Stolen property
85 Telecommunications and broadband
86 Timeshares
87 Transport and taxis (London)
88 Uniforms
89 Vanity publishing
90 Video games

Product details

Published 22 Feb 2024
Format Ebook (PDF)
Edition 3rd
Extent 984
ISBN 9781526515438
Imprint Bloomsbury Professional
Publisher Bloomsbury Publishing

About the contributors

Anthology Editor

Oliver Bray

Oliver Bray is Senior Partner at Reynolds Porter C…

Anthology Editor

Giles Crown

Giles Crown is Partner at Taylor Wessing specialis…

Anthology Editor

Rupert Earle

Rupert Earle is Partner and Head of Media Litigati…

Anthology Editor

Geraint Lloyd-Taylor

Geraint Lloyd-Taylor is a Partner and is Co-Head o…